Archive for Social Media

Using Facebook to Market Books

For some time, I’ve been contemplating how to let my 150 or so Facebook friends know about my book. I resisted letting them know the first day it came out on Amazon. They would have come to an Amazon page with no customer reviews, a publisher description that needed tweeking, and no way to “Search Inside” the book. But after two weeks, I had six nice reviews (all five-star) from people who had read my manuscript before publication and everything looked great to welcome all my Facebook friends. I was excited!

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Is Twitter & Blogging a Waste of Time for Authors?

A recent blog by the CEO of Thomas Nelson (Michael Hyatt) recommended that almost anyone could build a platform with social networking:

“But today, by starting a blog and making use of tools social networking tools like Twitter and Facebook, you can build a big platform with little more that the investment of your creativity and time. I’m not saying it is easy, but I am saying it is within reach. (By the way, I consider my blog to be my “homebase” and Twitter, Facebook, Plaxo, LinkedIn, etc., to be “outposts.”)”

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Social Networking: Go Where People Already Gather

Go Where People Are Already Gathered
This concept, found in a Ning book marketing discussion, caused me to question the conventional wisdom on both social networking and book signings. An author was relating what was working for her. Rather than trying to gather a bunch of people to talk to them about her books (like traditional book signings), she chose to talk to civic groups and other pre-existing meetings that already had followings and publicized their own events.

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