Archive for Sales

Plod on with Your Marketing, Expect Results over Time

Two marketing books I was re-reading this week (with nonfiction books, I initially read do a thorough read, underlining extensively. Later, I tend to re-read just my underlinings for review.) urged readers to give marketing time – a lot of time. I didn’t remember this from my first read of each book, but it came at a good time for me.

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Social Networking: Go Where People Already Gather

Go Where People Are Already Gathered
This concept, found in a Ning book marketing discussion, caused me to question the conventional wisdom on both social networking and book signings. An author was relating what was working for her. Rather than trying to gather a bunch of people to talk to them about her books (like traditional book signings), she chose to talk to civic groups and other pre-existing meetings that already had followings and publicized their own events.

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How to Do Virtual Book Tours

What is a virtual book tour and how can it help authors publicize their books?

What Is a Virtual Book Tour?

Basically, during a time period, say, a month, an author gives interviews, receives book reviews and posts on relevant blogs. It’s analogous to the traditional author tour, where you flit about the country doing book signings. But instead of physically traveling, you travel virtually, sitting in front of your computer, surfing from blog to blog.

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