Archive for Reviews

Getting Great Amazon Reviews for your Books

No author can ignore the incredible potential of Amazon sales. And one of the greatest things we can do to get more Amazon sales is to get more Amazon reviews.

Why? Because most of us take the reviews seriously. If I’m looking for book on, say, book marketing, and have to decide between two books, published the same year, with all things equal except that one has fifty reviews and the other two reviews, guess which one I tend to buy (if the reviews are decent, of course)? I assume that more are reading the book with more reviews. The less reviewed book seems like more of a risk.

Getting Newspaper Columnists to Write about Your Book

How do you get newspaper columnists to write about your book? The secret? It’s all about them, not about you and your book. Keep that in mind and you may go far.

Getting Your Nonfiction Book Noticed by Reviewers

Where do you send copies of adult nonfiction books for review? (Many of these places also review fiction.) I decided to blog this process to save other authors time, since these reviewers change policies, consolidate, and otherwise change over time. Old lists may be dated.

Prioritize Getting Book Reviews

I’ve read about 15 books on marketing, particularly on marketing books. I’ve found thousands of ways to market them, some of which will work better for some books than others. One thing I’m trying to narrow down – out of the thousands of things I could be doing to market my book, where should I put most of my time and effort? My time is limited. What’s my best bet for actually selling my books? What keeps ringing through, book after book, as a no-brainer for book marketing? Is it:

TV?
Radio?
Develop a popular blog?
Collect a killer e-mail list?
Do book signings?
Interact in social networking settings such as Twitter, Facebook and LinkIn?
Send out regular press releases?