Archive for Ning

Social Networking: Go Where People Already Gather

Go Where People Are Already Gathered
This concept, found in a Ning book marketing discussion, caused me to question the conventional wisdom on both social networking and book signings. An author was relating what was working for her. Rather than trying to gather a bunch of people to talk to them about her books (like traditional book signings), she chose to talk to civic groups and other pre-existing meetings that already had followings and publicized their own events.