Archive for Networking
Find Raving Fans and Enticing Blurbs
The Power of Blurbs
The word “blurbs” is marketing speak for quotes from people about your book. Most “How to Get Published” books that I’ve read mention getting great blurbs as a sort of “Duh” and quickly move on to the next point. But I think that top-notch blurbs are critical and there’s an art to acquiring them. They’re particularly critical for those of us who don’t have great platforms, since they allow us to leverage the platforms of others.
14 Tips to Writing Articles to Promote Your Book
just listened to a telephone seminar on this topic. Lots of useful information from successful writers and big-time magazine editors. Here are my takeaways:
1) Writing articles and getting mentioned in articles is powerful, free advertising.
People believe articles more than ads.
You’re reaching readers, who are more likely than listeners to purchase a book.
The articles have lasting power. They can remain in doctor’s offices or archives on websites.
You can use the article for blurbs “As mentioned in Womans Day Magazine.”
You can attract other media people who may read the articles.
2) Know the magazine you’re targeting and show them you know it. Most don’t.
Getting Your Nonfiction Book Noticed by Reviewers
Where do you send copies of adult nonfiction books for review? (Many of these places also review fiction.) I decided to blog this process to save other authors time, since these reviewers change policies, consolidate, and otherwise change over time. Old lists may be dated.
Learn about Publishing and Book Marketing through Forums and List Serves
But sometimes I need specific information that most books don’t address, or need information that’s quickly dated in books, such as:
What publishers are currently offering the best services?
What are the best blogs to send a book to for review?
What book marketing techniques are working best today?
How to be Reviewed by the Top Bloggers
Want to get your book in front of people? One way is to find the most popular sites and blogs that speak about the subjects you write on. Send an e-mail to the main writers for the blog or site to see if they’re interested in reviewing your book.
Some Good Advice on Book Marketing from Practitioners
I’ve been following Ning discussion in their Book Marketing Network entitled “What’s the Biggest Challenge with Your Book?” Many excellent ideas have been shared over the last couple of years. I decided to try to consolidate the ideas, which come from authors and book marketing experts and publishers.
Tips for Commenting on Blogs
Book marketers, authors, publicists, and social networking gurus all sing the praises of participating in online discussions about the topics and themes of their writing. It’s a great way to connect with people who are already interested in your topic. Do it enough, and in the right way, and you’ll help your niche audience find your book. Here are some of the reasons:
Networking as a Form of Caring for People not Sales
I’m realizing more and more the power of networking for selling books. It especially hit home to me this weekend.
I attended a Webinar Thursday night by book marketing guru Brian Jud on Networking. I didn’t set out to have a networking weekend, but it certainly turned out that way. Perhaps I was just more aware of what was going on because of the seminar.
Book Marketing has a Snowball Effect
When I first published Enjoy Your Money!, I narrowed down a distributor who targeted selling to libraries and applied for their services. They turned me down flat. Now, eight months later, two library distributors are requesting my book and one, a distinguished distributor, (Follett) has signed me on as a vendor.
