Archive for Book Marketing
Authors Complain That There’s Too Much Competition
Too Much Competition to Sell Books?
Someone on a forum lamented that, with so many books on the market, the competition makes it nearly impossible to sell books. »»
Nine Writing Tips from “Mars & Venus”
I recently listened to Steve Harrison interviewing Dr. John Gray, author of the best-selling (over 30,000,000 copies) Men are from Mars and Women are from Venus. It’s »»
Brick and Mortar Bookstores vs. Amazon for Authors
Brick and Mortar Bookstores vs. Amazon for Authors
An experience, a stat and a reflection on brick and mortar vs. Amazon:
An Experience
I write resources for those teaching character »»
First Publicity Steps After Getting Published
I’m writing here about the day my personal money management book, Enjoy Your Money! How to Make It, Save It, Invest It and Give It went »»
On Finding Magazines, Newsletters and E-Zines That Might Review Your Book
How can authors and publishers trace down the appropriate magazines, newsletters, e-zines, etc. that are eager to spread the word about your books? If you want the comprehensive resource, go to Ulrich’s Periodicals Directory. It contains close to 1/4 millions resources, categorized by subject so that you can find everything from an e-letter specializing in fish bait to a newsletter dedicated to people in wheelchairs.
Enhancing Your Amazon Presence and Other Publicity Tips
Imagine that the largest bookstore chain has promised to carry your book. Now, imagine that the owner tells you that you can make changes in the way your book is displayed? What if you could convince the management to
show the front rather than the spine
place it in a special display rather than competing with other books on a long rack
bring up near the front of the store rather than leaving it on the back row.
Plod on with Your Marketing, Expect Results over Time
Two marketing books I was re-reading this week (with nonfiction books, I initially read do a thorough read, underlining extensively. Later, I tend to re-read just my underlinings for review.) urged readers to give marketing time – a lot of time. I didn’t remember this from my first read of each book, but it came at a good time for me.
Some Good Advice on Book Marketing from Practitioners
I’ve been following Ning discussion in their Book Marketing Network entitled “What’s the Biggest Challenge with Your Book?” Many excellent ideas have been shared over the last couple of years. I decided to try to consolidate the ideas, which come from authors and book marketing experts and publishers.
